Animated videos can take you to the next level.
But where do you start? Who do you trust?
And how can you afford a professional production?
With great video…
remember visiting your website (OPA)
times more likely to be on first page of search results (Forrester)
more likely to buy or inquire (comScore)
words equal to 1 minute of video (Forrester Research)
increase in email click-throughs (Implix)
more revenue when using video in email marketing (Relevancy Group)
How to get started with your great animated videos!
Select Your Style
Choose a “whiteboard” or “explainer” style. Select your video length. Participate in the process.
Share Your Message
Spread your message through your website, social media and email campaigns.
See Your Results
- Optimize Search Rank (SEO)
- Improve Engagement
- Boost Conversion
What do our customers say?
What does a professional video cost?
Many production companies charge thousands of dollars to create a video.
But you get a 30 Second, Professional Video For Just $197!
That’s 50% OFF for a limited time only!
Includes script creation, voice-over and animation (based on your choice).
Limited time offer. No hidden fees or commitments. Additional options available for additional cost.
Need a little help getting started?
Here’s 10 tips for a Great Video
- Determine your purpose for each video.
Are you introducing your company, a new product or service?Are you answering a common question or overcoming a particular objection that your audience might have? Avoid cramming too much into a single video. This can confuse your audience and makes your message less engaging. Don’t try to explain every detail in one brief video. You want your viewers to be engaged all the way to your call-to-action.
- Start by stating the problem clearly.
What problem are you solving for your customers? Your answer should be simple and should not include your company, product or service, yet. What is it that your customers struggle with (whether they know it yet or not). For practice, finish this sentence as it relates to your message: “Most people struggle to ___________”. Using phrases that identify both your target audience and the specific problem will grab their attention from the moment your video starts. Examples: “Pet owners often find that _________” or “Golfers know that _______”. Identify your target audience by a clear label, and state the specific problem you solve.
- Focus the attention on your customer (target audience) not your company or product.
Not only should you identify a problem they have (one that you can solve), take it one step further. Show that you understand how that problem affects your audience. It is tempting to flash your business name in big letters and talk about all the wonderful things you can do, but we have found that video marketing is more effective when you focus the attention on your target audience’s plight. Identify with them, empathize with the struggle you’ve identified and then, only then, should you offer a solution to this problem.
- Give some useful information away for free.
Offer a solution to the problem without mentioning your company, product or service by name (yet). What? Why on earth would we do that? It’s considered good-will and builds trust and rapport with your audience when you give them something of value in your video. The free solution or information you offer could be simple and generic but should still be immediately useful and indicative of your expertise. Afterwards, you can introduce your organization as their partner in fully implementing the solution.
- Set clear expectations with your video team.
Be clear about who you are, what you do and what you expect when communicating with your script creator and animation team. If your target audience is other businesses then be sure to state that you want the video to look and feel like it is targeting the commercial market. For instance, if you are a cleaning company and you don’t state that you want to target the commercial space; your first draft video MIGHT feature a residential background. Where-as if you state that you are a janitorial company targeting commercial facilities with this video – you can expect the animations to reflect that. Our script writers and animation team are very, very good, but they cannot read your mind. No one knows your business like you do. Give them all the information they need and don’t make assumptions. The production questionnaire can help guide you through everything the team needs to make your video great!
- Write your own script.
No one knows your business or your customers like you do. The production questionnaire is a good starting point as it guides you through a few questions about your business, product or service and your expectations for your video. As you fill it out keep in mind the other tips on this list, and try to come up with some great script ideas. Give it a shot. Take a few minutes to brainstorm what you think the script should say.
Great sales video outline:
-State the problem, identifying the target audience by name (label) when possible.
-Identify with the audience, expounding on the problem and empathizing with them.
-Offer a solution; do so without ‘selling’ yourself yet.
-Introduce yourself as their partner in the above solution.
-Ask the audience for what you want, and tell them how to proceed.
Whether you choose to write your own script or leave it to the script writers, we suggest completing the questionnaire entirely and adding your script ideas in the comments box, rather than checking the box that you wrote your own script. Label your script idea in the comments as “script idea”. This gives your script writers everything they need to compile a great script. When writing your script, remember that every 30 seconds of video can contain up to 70-75 words in the voice-over.
- Be clear and concise with your message.
Say what you need to say in the fewest, shortest words possible. Read your script (whether you write it the team writes it for you); what can you cut out? Is there anything in there that your audience doesn’t need? Does every word have a purpose? Getting rid of extra words and phrases can make your message clear and easy to understand. It’s important for your audience to be engaged quickly, otherwise, they may check out and turn your video off! Cutting unnecessary words can also give you time for more important information. Avoid using jargon or rare terms that your audience won’t immediately understand. When writing your script or completing the production questionnaire, use the brainstorming method of writing down whatever comes to mind. The key is to then trim it, then trim it again, and trim it again. Remove as many words as you can while still conveying your core message clearly. It’s a great exercise and is not always easy, but it’s totally worth the effort to cut out all unnecessary words. You’ll end up with a simple message that drives your audience to respond.
- Call your audience to action.
In a perfect world, what would a person do after watching this video? You may be thinking: “I want them to buy my product / service”. If that is your goal then your video should first lead them to want to buy it (they recognized the problem as their own and you’ve offered a viable solution) and secondly tell them how to buy it. This is the “call-to-action”. Once you determine what you want: ask your audience for it. For instance, a “buy” call-to-action could be: “order yours at www.buymystuffnow.com”. Your call to action might be more or less specific than that: “visit my website now to learn more”. You might want them to interact with you on Facebook or join your valuable email list. Whatever you want your audience to do, ask them to do it in your call to action, and be sure to tell them how.
- Make use of your change/approval opportunities.
Your script writer will send you an email with your script. Do not be afraid to request changes. Read the script out loud and be sure it fits your purpose perfectly. You can edit the script and send it back or simply reply with comments. Either way – be sure you are 100% satisfied with the script before approving it. After approving the script, it goes to voice-recording and can only be changed with an additional fee. Likewise, you will receive an email with a draft video. This will seem like a final version as it will have music, voice-over and animation (or whiteboard depending on your choice of video style). But if there is ANYTHING you want changed in the animation or background music / sound effects – now is the time to request it. Watch the video several times, make note of anything you want adjusted / added / removed and send those notes back to your animator in clear / concise terms. Bullet points are best and any reference you can provide to a scene section, specific words in the script or a time-stamp will help the animator make your requested adjustments. Rarely, a large aspect such as the main background or animated character need to be redone but usually changes are small and quickly completed. The bottom line is that this your video and it needs to meet your expectations. The team works to satisfy all requests within these change opportunities as best as possible. Be specific.
- Share, Share, Share.
This may seem obvious but your new video will not do you any good if you never do anything with it. Use your new video in email campaigns, on social media, on your website. Offer your video on multiple platforms to ensure your audience can find it. Promote your video where and when it is appropriate to meet your goals. Just like your call to action asks people to do something specific at the end of your video, you should ask your audience specifically to like, share, and comment on your video. Posing a question or asking for feedback are great ways to start conversations with your audience.